Don’t Raise Your Fees, Yet

You’ve seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program.

So you bought the program, thinking there’s some magic bullet.

I have done that too. Quite a few. And they all boiled down to:

Figure out what you gotta sell, who you’re selling it to, and tell these people why you’re unique and relevant. After you created that package or whatever, smack a price tag on it, and then multiply it by X. That’s your new price, go get them, tiger!

Here’s problem #1:

You need a ton of discipline to stay honest and focused while you figure out what you sell, who you sell it to, why you’re unique, and how you’re relevant.

Even if you succeed in doing so (which makes you the top 1%) you still have to articulate it so your market can understand the value and pay you the money. Last time I checked, those online programs don’t write the damn thing for you.

What happens is that most people would go through the motion of trying to figure these things out or articulate their offering.

More often than not they aren’t 100% there yet but no one is going to stop them and point out what isn’t fully baked. Look no further than the half-done assignments on your hard drive.

(I also believe we’re constantly evolving and everything is work in progress. I mean it’s not fully-baked for who they are at that moment in time so they have a solid step for their evolution.)

Then comes the pricing module. So now people are essentially slapping a high price tag on something half-baked.

Creating something in total alignment and articulating its value and relevance is hard, compared to slapping a few numbers to those packages.

So guess what – half-baked offerings that aren’t fully aligned or well-articulated with a price tag you don’t feel good about saying out loud.

Without the confidence and alignment, there’s no way on earth you can sell it like you mean it. And a program or package with a high price tag ain’t gonna make you any money if no one is buying.

Anything times zero equals zero.

Here’s problem #2:

Sound bites are taken out of context trickle down to blog posts and podcasts, making people think all they need to do is to sit on their ass, do some inner work, and pump up the numbers.

“Charge what you’re worth” is the greatest offender of all.

Some business coaches try to sell their “high end” program by showing you how you can raise your price and “make your investment back” by just signing up 2 new clients using artificially inflated numbers.

Not saying you can’t charge that kind of money. I’m all for getting a fair price that reflects the value you bring to the table. But you need to be clear and confident about what you offer, and in how you articulate its value and relevance to your market.

This takes time. To do good work and build up the confidence, so your pricing is backed by an honesty that connects you with your work and your people to you.

Your honesty to yourself and your confidence on the value you deliver determine the price you can charge with alignment. When you charge with alignment, you get it.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Choosing the Best Shipping Label for Your Needs

What you do when you order anything online? Keep patience and wait for the thing to arrive. On the other hand, the company which is selling the product has to get to you to deliver the product. How do they do that? Remember you need to add your delivery address. That is exactly mentioned on the shipping label. It is the key information that helps to move the shipment from one hand to another. The courier company uses it right from the warehouse to reach to the customer’s doorstep. Now, with the carrier, you may find different types of templates.

If you are the company which is going to buy the shipping label, make sure to know the type of printer you have. This article will guide you to find the right printer.

Inkjet and Laser Labels

Having an inkjet or laser printer in a home or office is common. For them generally, a sheeted product is required. A sheeted label stock of different colors is found which are made of different materials. Some only designed for the laser printer is also found. There are types that are removable or permanent. Make sure that the label you are purchasing is compatible with the printer you have. If you are looking for a green alternative, there are sheeted labels found that are made from the recyclable
materials.

Thermal Transfer

With the thermal transfer printers the thermal transfer labels. Ribbons are used for this one. The system of installing ribbons and ordering supplies is quite a complex in these kinds of labels.

Direct Thermal

These labels are sensitive to heat. They do not need any ribbon or ink. These kinds are mainly useful for industrial or desktop direct thermal label printers. The desktop thermal printers generally have one core in comparison to 3 core industrial direct thermal printers.

Copier

Get a label that is rated to be used in the copier machine if you are planning to make use of the copier machine. Any label is not suitable to work here.

Pinfeed & Dot Matrix

Dot matrix printing is the most popular means of shipping label printing. This is because of the percussion achieved for printing. The pinfeed labels come in different colors and you can choose between temporary and permanent adhesive.

You may also choose the weather resistant polyester stock. These are mainly good to resist cold and rain when the packages are out to be delivered to the customers. No matter what you choose ensure that you maintain the safety of the goods that the customers have order.

Get a Feel of the Services Offered

There is plenty of variety among exhibition stand designers in terms of what they offer, the services they are the best at, concepts they can incorporate, and how they bring it all together. The amount of time it will take for the project and the pricing also vary. With all of this in mind, take the time to get a feel for the services offered before you hire anyone.

Consultations in this type of business are usually free. It is worth a bit of your time to talk to them and see what they are all about. You should conduct research too that shares with you their reputation, previous work they have done, and if anyone has had issues with the outcome. Don’t compromise and work with just anyone – hold out for one of the best exhibition stand designers.

Ask for Examples

While you want the outcome for your project to be unique, you need to see what they can do. Ask for various examples and look closely at them. Do they appear to be professional? Would they get your attention if you were a customer interested in that realm? What would you improve or change?

You also need to compare them for differences. If they all seem very similar, that is a red flag you don’t want to work with that provider. Look for exhibition stand designers that give a new look to each project they work on. Otherwise, you run the risk of consumers already seeing something so similar, yours isn’t going to capture their attention.

Open Ended Questions

Learn about them and what they offer too. For example, ask them some open-ended questions. Most exhibition stand designers are willing to answer you. If they don’t, you should keep looking for someone else to work with. Ask them what they like the most about their job and what they like the least.

Ask them about the most challenging job they have worked on and the most rewarding. Discuss with them how they handle deadlines and problems that may arise as they work on a project. How they answer you can help you to decide who is right for your particular needs. In the end, you need someone with talent but who can also deal well with the pressure of the job.

Processing Time

Top notch exhibition stand designers are going to have other projects on their agenda with deadlines. Keep this in mind when you approach them to complete work for you. Is it reasonable for them to get it done by the time you need it? Hopefully, you didn’t wait until the last minute or you will have a hard time getting the right provider to complete it for you.

They should be able to give you an idea of the processing time. Keep in mind, that time starts once you have approved the concept they created for you. If you need quite a few changes, it can delay when they actually start on the overall project.

The cost of exhibition stand designers and their services vary. It depends on the methods they use and the types of equipment. It depends on how much time is involved in completing the project for you. Some are more challenging than others so they need to bill you for the time. The more colors you use, the more expensive it becomes.

Don’t worry, they should be able to discuss cost with you. If you have a strict budget, let them know and there may be some ways they can help to reduce that cost. Yet you don’t have to reduce your quality of the outcome either.